Role Summary
As a Senior Marketing Executive, you will be responsible for the effective formulation, implementation and management of marketing strategy for several brands within Aventum Group. The role is a key position managing internal stakeholder relationships with the head of each group business, understanding the needs and pain points of a specific target audience and aligning the strengths of each brand to deliver successful outcomes and business growth.
Roles & Responsibilities
Work closely with the business divisions to determine business objectives and strategy for delivering product and distribution marketing communications plans
With the business seek out and exploit opportunities which support business growth and development through marketing channels
Manage content plans, liaising with the team on content requirements and priorities
Measure and report the performance of marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimise performance based on the insights
Create awareness of and develop group brands
Communicate with target audiences and build and develop customer relationships
Work closely with the creative team to design marketing campaign materials
Proofread marketing copy for marketing campaigns
Assist with the organisation of and attend events such as conferences, seminars, receptions and exhibitions
Manage the strategy, publishing and reporting of brand social media accounts.
Liaise with designers and printers and organise photo shoots.
Arrange the effective distribution of marketing materials
Maintain and update customer databases
Conduct market research, for example, using surveys and focus groups
Develop relationships with key stakeholders, both internal and external
Assist with the development of and management of an internal communications framework
Skills & Qualifications
Proficient in marketing content management and comms strategy
Understanding of Adobe applications, Microsoft Office applications, CMS functionality
Flexible in managing multiple projects, deadlines and budgets
Relationship-building skills to maintain positive working relations between the team and other internal stakeholders
Excellent organisational skills
