Redefining What We Stand For: Aventum's New Values

Did you know our old values? No. Probably not. We’d struggle to recall them ourselves sometimes. That’s exactly how we knew it was time for a change. While our old values served us well for a time, we needed something more… something Aventum.
So, we went back to the drawing board, but not on our own. Instead, we turned to the people who know our business best - our colleagues. Through eight dynamic sessions, held both virtually and in person, 251 colleagues from across the world showed up and delivered.
Over 1,400 comments were shared, giving us a clear picture of what matters the most to the people who make Aventum what it is. That feedback shaped our new values from the ground up.
What Makes These Values Different?
Let’s face it: corporate values often feel like a box ticking exercise - stuffed with jargon that might look good on paper but means nothing in practice. Not here. Our new values are:
- Simple. You don’t need a manual to understand them. There’s no complicated language or hidden meanings.
- Versatile. They might mean something different to everyone and that’s OK. They’re designed to inspire, not dictate.
- Everyday. Whether it’s making a quick decision, taking on a new challenge or setting future goals, our values fit into the flow of daily working life.
These aren’t values you forget the moment you leave a meeting. They’re here to unify us and drive us forward. Together.
Our core value of ‘Prioritising Customers’ is underpinned by four additional values:
- Maximising Collaboration.
- Continuously Improving.
- Owning Commitment.
- Demonstrating Courage.
These five values are the foundation of everything we do. They guide how we approach challenges, build relationships and shape the future of Aventum.
Putting Values Into Action
We don’t want to just talk about these values - we want them woven into everything we do. From the way we set our goals to the strategies we execute, our values guide us every step of the way. For example, ‘Prioritising Customers’ shapes how we tailor solutions to meet unique needs while ‘Continuously Improving’ pushes us to innovate and grow.
In addition, our new peer-to-peer recognition platform, Applaud, is the perfect example of ‘Maximising Collaboration’ and ‘Owning Commitment’ in action, allowing us to celebrate each other’s successes and embody our values in real time.
Why Values Matter
Our values are more than words. They are a commitment to moving forward. Together. They are a reflection of what matters to us as a business and as individuals.
Whether our people have been with Aventum for a few years or a matter of days, our values are for everyone. They are here to inspire us to do our best, support one another and embrace the challenges we face. With these values, the future is ours to create. So, let’s get started.
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